Our digital life has dozens of tools that doesn’t communicate well with one another. Social Networks are built to keep your attention so you can stay as much as possible on their platform.
If you see a beautiful picture of the colorful mountains in Peru on Instagram, you can like, comment or share the picture. But if you want to know the price of a ticket to visit Peru, the reason why the mountains are so colorful, ... you need to get out of Instagram.
The lack of interoperability of actual platforms is due to the fact they need to use “captology” to retain your attention on their platform only. And their interface doesn’t allow interoperability as well.
FILTER BUBBLES + FAKE NEWS
Fake news have always existed. Sadly, they are more widely spread today thanks to Social Networks. This is a side effect of something much more dangerous: Filter Bubbles.
The concept of Filter Bubbles has been developed by Eli Pariser (see video bellow).
Our attention is the key of Social Networks’ business models. In matter to display as many ads as possible, they need us interacting on their feeds, stories, features. The more we stay on their platform, the more ads they show us, the more money they get.
Sadly, Social Networks rely far too much on advertising.
The lack of interoperability and the filter bubble issues are correlated to the business model. If Social Networks were promoting interoperability between apps, they would show us less ads, thus earning less revenues.
To broaden our knowledge and our mind, we need diversity of content. Feeds need to have a portion of new topics promoting serendipity. If Social Networks were doing that, they would risk to earn less money.
GENERATION OF PLATFORMS
Our Founder David Delmi developed this theory. A new generation of platform / social networks arose each time there was a technological improvement coupled with a societal impact.
The first generation was the Napster, Sixdegree.com one. At the time internet was slow and expensive. The dotcom bubble generated massive investment in internet architecture thus allowing the creation of the second generation with Facebook and Twitter.
The smartphone was the key feature for the third generation with Instagram and Snapchat. A new generation doesn’t replace the former one, as it has been proven with Instagram (third) and Twitter (second).
We believe that Blockchain and the limit of actual business models (fake news, filter bubble, political impact, ...) are going to launch a new generation of platforms.